I began my career as a chemical engineer with a very specific curiosity: why does skincare stop feeling good as we get older?
Why do moisturizers that used to melt in suddenly sit on top?
Why does skin feel thirsty minutes after hydrating?
Why do “gentle” products sometimes feel anything but?
I wanted answers grounded in science — not marketing language.
So while working full-time, I spent nights and weekends becoming a certified cosmetic chemist, diving deep into barrier health, lipid structures, and how skin evolves over time.
What I discovered changed everything.
As we age, our skin naturally produces fewer lipids — the cushioning, flexible, softening oils that keep everything balanced.
When those lipids decline, the skin’s whole rhythm shifts:
Moisture evaporates faster.
Creams don’t absorb the same way.
Skin can feel tighter, drier, more reactive.
It wasn’t "bad aging".
It was biology changing — while skincare stayed the same.
Once I understood that, I couldn’t unsee it.
I spent months studying more than 200 plant oils to understand which ones genuinely support this new stage of skin — and which simply sit on the surface.
Drop by drop, ratio by ratio, I created blends designed to replenish what evolving skin now needs: silky absorption, lipid-rich comfort, and soothing nourishment.
Those formulas became Velvette.
And then something beautiful happened.
Women in their 40s, 50s, 60s, and beyond wrote to us saying:
“My skin finally feels hydrated again.”
“It doesn’t get red anymore.”
“Everything else irritates me — this feels calming.”
“My skin drinks this in.”
“My daughter said I’m glowing.”
Orders didn’t just arrive — they returned.
Nine, ten, eleven times and counting.
That’s when it became clear:
The deepest transformations were happening for women whose skin had simply evolved — and deserved skincare that understood that evolution.
Velvette was always meant to be here:
a brand that respects the biology of experience,
celebrates the beauty of lived life,
and nourishes the skin you have today.
We’re not here to erase time.
We’re here to elevate this chapter with the comfort, radiance, and ease your skin has been waiting for.
Joyce
Founder & Cosmetic Chemist, Velvette